Thursday Oct 13, 2011
How to motivate learners and build course credibility
Motivate your employees to take courses while you build course credibility
Forming a training course to aid your employees is the first step in increasing workplace productivity, but actually motivating your staff or users to complete the courses is another. What is one way you can effectively both give your course credibility and also motivate your learners to complete the course?
Through a certification path. That’s right. Look at Google Analytics and AdWords courses as examples. They have created certification paths that are now used by students and professionals alike to build their professional qualities as well as add to their resume that they are “AdWords certified.” It is now an accomplishment that gives the professional an edge in his or her industry. What if your organization offered this?
Aside from building credibility for your organization and course, providing your users with certificates will give your learners a sense of completion and accomplishment as well as reinforce that they cannot sneak by with just skipping through the course.
At KeyStone OnDemand, we have created certificates for our admins to customize and use for their custom courses. In order to obtain a certificate, the learners must view at least 75 percent of the course as well as score 75 percent or above on the quizzes. By adding in the percentage viewed, it will encourage learners to actually sit through the course rather than trying to wing the quizzes and breeze through.
Furthermore, the percentage that the learner must score in both areas is completely up to the administrator, but the above is our recommendation. You want to be sure the percentage is high enough to earn that coveted certificate.
Offering certificates is a win-win for both the organization and the learner, so if your course doesn’t have one, consider it.
