Thursday Jun 23, 2011
Driving adoption and retention of SaaS and Cloud software apps
The adoption of SaaS and Cloud software solutions can sometimes be more challenging and harder to swallow than traditional business and enterprise software implementations — and it’s a critical factor in long-term customer retention.
More importantly, from the software vendor’s perspective, in some cases it may take customers up to 12 months to fully understand and utilize new apps — making it ever more important to onboard new customers and provide ongoing adoption resources to build reference-able, long-term customer relationships — cause this is a service business after all.
We recently had the opportunity to work with Matt Childs from DreamSimplicity (www.dreamsimplicity.com) to provide a 30-minute webinar to sales, marketing and training executives from some of the leading SaaS vendors in the market on strategies they can apply to increase customer adoption and retention of their apps.
For those that couldn’t attend the live event, we’ve made the following recorded webinar available where you’ll learn general tips, best practices and ideas around implementing effective customer adoption and retention strategies.
You can also download the PPT from this presentation at http://bit.ly/oxpfpn.
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